VonLip
VonLip

I fight sofa covers.

November 2018
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Ad Blocking and what’s going to happen to the Web.

Filippo DecottoFilippo Decotto

It has been a huge debate whether ad-blocking software is actually legal or not, but with Apple’s new iOS9 ad-blocker, it can get very confusing.

The big question is how minor websites that survive only on ads, are going to sustain their business if they will get revenue missing. Also, advertisers from around the world are now trying to figure out where the cash cows are going to move.

Personally, I never used an ad-blocker nor I intend to. Ad blockers are a great way to get useless and dodgy ads. Yes. When they are not working it happens that poor quality ads are targeted to your IP as the software don’t have any track record of what you like and what your interests are.

Alternative web surfers have long used third-party ad blockers to experience a “cleaner” version of the web, and applications like Readability explored¬†alternate content revenue models.

Read further about this article on here:

Ad Blocking and the Future of the Web – Zeldman on Web & Interaction Design

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